I see this promotional image of China Glaze's Sexy Sport collection floating around the internet, and I don't really know what's in this collection, but I can say one thing:
I mean, it wouldn't be a bad advertisement for, say, Victoria's Secret, but for nail polish? A sweaty, half-naked, silicone-enhanced, uh, football player(?) isn't really the kind of image that makes me want to buy nail polish.
Has China Glaze started marketing to men now? Nail lacquer colors to match their favorite sports team? All the girl in the image needs is a cold six pack of beer (and possibly a steak) and I could see men lining up to buy nail polish.
Personally, I think someone in China Glaze's marketing department watches entirely too much porn.
What do you think? Am I just looking at this the wrong way, or is it really that ridiculous (and over-the-top cheesy)?
Saturday, June 7, 2008
Posted by Scrangie at 11:08 AM