Monday, June 15, 2009

Essie Matte About You Matte Finisher

This just in from Essie- they're doing a long-wearing Matte Topcoat!


Matte About You

Matte Finisher

It’s a matte matte world.  The no-luster polish look is taking center stage in today’s fashion.  Essie, the ultimate nail color authority, gives you that high-impact fashion statement with any of your favorite nail colors.  Introducing Matte About You Matte Finisher – the perfect solution to mattifying any color. 

Matte About You is the only product you’ll need to achieve the look – this innovative new product leaves a matte finish on any nail color you choose.  From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color.  The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds. 

“A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics.  “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”

 Matte About You achieves the matte color look with the same salon-proven, long-lasting durability as our stable of colors and nail treatments.   Start with an essie base coat, followed by two coats of your favorite essie nail polish.  Finish by applying a thin layer of Matte About You in place of a top coat. 

 Matte About You Matte Finisher will be available beginning August 2009 and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP.  SRP $10.


  1. when will it be available? do you think it will be all that different from their Male polish that is matte?

  2. Firepail, hmm... it says August, but nothing more specific than that... I'd think the beginning of August in order to keep up with the matte trend? I think it will be more matte than the men's treatment, but I'm just speculating :)

  3. This is good news to me. I'll think I'll just buy the top coat. That'll keep me from spending even more money on new polishes.

  4. Any word on whether you can use hand cream with this? All the other matte lines say no hand cream, and I, personally, am NOT okay with that! All that work to keep my cuticles in check, and they tell me to avoid moisturizing! I think not!

  5. I wonder how fast this will dry...I'm so spoiled by my CND Air Dry. I want a mattifying top coat that dries my nail color too.

    I am excited that it's formulated specifically to make polish matte. Perhaps it will be a good replacement for my age old Maybelline Matte top coat. Here's hoping!

  6. thanks! I must have not read carefully, whoops!

  7. Awww, we have to wait until August?

    C'mon Essie, you need to get this out faster!

  8. I couldn't wait for my essie matte finisher to come by mail & it did today. I immediately painted my nails real red from essie & on top essie matte finisher. In seconds the shiny color turned matte right before my eyes. I couldn't believe it. I loved it. Now the down side: It chips for any little thing & if you are not a professional manicurist your nails will look very messy. Matte is unforgiving. But I love matte finisher & the price


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