Wednesday, May 6, 2009

Zoya Matte Velvet, Matte Shades Fall 2009

Introducing MATTEVELVET...

all of the color, none of the shine

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009...

Loredana (ZP498) - gunmetal gray matte shimmer

Dovima (ZP499) - black matte shimmer

Posh (ZP500) - wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, ZOYA MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

ZOYA nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find ZOYA MATTEVELVET* as well as over 300 other ultra high-fashion ZOYA shades at As always, each and every ZOYA color is made for women so we name them after women.

*MATTEVELVET nail color by ZOYA is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with ZOYA Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

MATTEVELVET by ZOYA available July 1, 2009.
Sug. Retail $6.00 per 0.5 oz bottle.


  1. Cool! I'll be able to make my old matte burgundy nails look, the same I was wearing 10 years ago! When my bottle of matte top coat get finished, I remember I still wanted matte nails so I was putting my nails over boiling water so that steam would get my nails matte, ah ah ah! (It works but it's a bit so-so). I think I'll simply deal with a matte top coat. Do you know any cool matte top coat, Scrangie?

  2. This is great news! I can't wait! I'm going to get them ASAP!

  3. Yay! I can't wait, they aren't enough matte polishes out there and after using Zoya yesterday for the first time, I'm loving them :)

  4. OOh I am all over the Matte Wine color. I have a matte grey and black already (Manglaze) but if these are different I will likely cave. I love matte finishes. I just bought some old Orly Satins. :)


  5. Awesome. And I was just about to order knockout black and powder, too.

  6. OMG is this real?? :D I am dying to get all of them, so hooked on mattes right now!!!!

  7. Diabla, haha I used to do the matte burgundy too! And my old favorite, Maybelline Matte Olive. I have tried a few matte topcoats but I don't prefer one or the other- I really want to try KO's Flatte Topcoat!

    Lacquer Laine, isn't it?! SO EXCITING!!!!

    Mary, I agree! We need more mattes! And wow, congrats on your first Zoya, they are awesome!

    Vennie, oooooh Orly Satins! I can't wait to see these Zoyas in person.

    Crotchfairy, fortunately these are one third of the price of one KO! :D

    Lina-Elvira, it is, it is! I thought I must be dreaming too! :D

  8. Wow that's great!

    The colors look amazing and fit to fall. This fall i s going to be sooo great with so many collections. :)

  9. Ack! Not intended to be worn with a base coat or top coat or quick drying drops? What?!? That’s blasphemy I tell ya!
    Couldn’t they come out with a special top coat and base coat to go with the polishes, I really can’t imagine applying a polish directly to my nails and then nothing else. Oh, but how I love the edgy look of matte polishes, what's a girl to do...

  10. Eek...more polishes to buy this summer!! That was an excited eek if you couldn't tell :). I haven't done matte polishes yet, so this is awesome, and Zoya is available here, so no crazy shipping issues!!!

  11. Wow, the matte thing is really in this year! How do the various mattes currently available feel to the touch once they're dry, Scrangie? It's an interesting look, but I'm sensitive to certain textures. :/ Don't want to shell out money for a polish that will drive me crazy every time I touch my nails.

  12. O_O

    Is it July yet?!

  13. I think I'm crazy because the thought of matte polish does nothing for me. I just love shiny nails. Though, I've never actually tried a matte polish, so I may get one just to try it out.

  14. Nitzan, I agree, fall is looking AMAZING this year!!

    Marianna, no worries! Have you tried mattes before? They don't stain and they dry SUPER fast so not using basecoat/topcoat is fine with them. I will do a test with my regular Qtica basecoat to see if it really effects them though :)

    Melli, yay! I am just as excited. Mattes are very special!

    Electrogirl, out of all the mattes I have used, they mostly feel the same- smooth, satiny- not gritty or chalky, but not slippery or glassy feeling like regular polish. Only KO is kinda chalky for the first few hours, then it takes on a sort of printer-paper like feel.

    Penemuel, I KNOW!!!! I WANT THEM NOW!!! *explodes*

    Megan, I love shiny nails too but mattes are so glamorous and sexy I love them just as much! They have a really hot 'siren' or bad-girl retro look to them :)

  15. That's great! I was wondering when one of the major nail polish companies was going to get a clue and roll out some mattes. It doesn't surprise me that Zoya would be the one. Zoya always seems a little ahead of the curve with regard to trends.

  16. awesome!!! i will totally need all 3!!! m excited!!

  17. Hurry up July! I hope they will make more shades. I'd like to have both shiny and matte available to me.

  18. Ah, that is sthg out of the ordinary, I may get one, don't have any matte yet.

  19. Those looks so cool ! I can't wait :-)

  20. I am so excited about these, I love matte shades.

  21. So, I wonder if Man Glaze will carry the generic honor for matte nail polish like "Kleenex" does for facial tissue (since they were the first after all).
    Anyway, great to see more colors in the matte finish! As a guy, I actually prefer this look (for feet) over gloss.

  22. Deb, that's so funny, I was just telling them that! They've been right on target lately!

    ocelot1, ahhh me too!!!! I love them!!

    Lucy, I'm sure that if these are successful they probably will. They're really creative over there!

    Meyahna, ooh you have to try at least one matte in your lifetime :)

    Tuli, me too! :)

    Clockwork, ah me too! I'm even happier that Zoya has gotten on the matte train!

    Jason, haha I didn't think of that! ManGlaze will always hold a special place in my heart. Love everything about them!

  23. Ahh, thanks Scrangie! I might order a bottle of the Manglaze gray then and see how I like the matte look. Nice to know that they don't feel gritty. (I can only do chunky glitter on my toes for that reason... the texture drives me insane on my fingers!)

  24. After blowing money on three KO matte polishes, I've realized I just don't like them. Perhaps it's because I only change my polish once every two weeks and they don't appear to wear very well. They only look cool for the first two or three days, IMHO. Now I'm stuck with three of them I'll probably never wear again!

  25. Electrogirl, I love the ManGlazes!

    Twitches, whoa, TWO WEEKS?! Wow! I get bored with my color after two hours, haha :)


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