Wednesday, August 1, 2012

Most Expensive Polish in the World: Azature Black Diamond Nail Polish

I've complained about paying $26 for Chanel nail polish, but this is ridiculous. Thought you guys might find this press release amusing. I might have to pick up a bottle of the cheap version, I do love a good black glitter polish...


AZATURE Redefines Luxury by Launching a Black Diamond Nail Polish
Most Expensive Nail Polish in the World

July 2012, New York City – To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market.

Retailing for $250,000, the exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring that the woman who wears it really is the chicest of them all. Limited to just one bottle, it also makes it a one-of-a-kind, limited edition item from the world of AZATURE.

For those that can’t afford the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25. Packaged in a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE signature black and coats on with a glittery sheen that resembles the sparkle of an AZATURE diamond.

“The black diamond is the ultimate fine jewel. Its combination of beauty, mystery, and sophistication makes it a timeless luxury. One day I thought, ‘why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry, in order to preserve the elegance of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”

The lower-priced nail polish will be available to consumers at Fred Segal beginning August 2012.

77 comments:

  1. Tell them you need a bottle to swatch for your blog :)

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    1. my thoughts... lol. then post their reply!

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    2. haha!! Please do it and post the reply ;)

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  2. The crazy thing is that I am sure *someone* will buy the $250,000 bottle!

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  3. so that makes it what.. 100 bucks per 1 stroke of a brush? LOL

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  4. ...and elsewhere children are starving...

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  5. If I was uber-rich, I totally would get it. Depending on how it looks I MAY save for the small bottle- maybe.

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  6. Instead of getting on my soapbox about how wasteful and ridiculous this is, I'm just going to appreciate the fact that myself and the creator of Azature have one thing in common- we love black diamonds- my wedding bands are black diamonds :)

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  7. Even though I could get on my soapbox and state how this is so wasteful and with the state of affairs today, there are better uses for that amount of money- I am actively choosing to appreciate the fact that the creator of this unnecessary expense and I have at least one thing in common- we love black diamonds- my wedding band can attest to that :)

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  8. How utterly ridiculous! I had to laugh.

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  9. Wow and I thought those custom Lynnderellas on Ebay were expensive! Jeez who thinks up this stuff...

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  10. Some people have more money than sense.

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  11. How big does that bottle have to be to contain 267 carats. And 250,000 for that much weight? Must be the diamond duds he ground up.

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  12. How big does that bottle have to be to hold 267 carats? And only 250,000 for that much weight? Sounds like he used the diamond duds for that.

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  13. How big does that bottle have to be to contain 267 carats. And 250,000 for that much weight? Must be the diamond duds he ground up.

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  14. Wow. No matter how much money I had there is no way I would spend that much. Ever. And I LOVE polish

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  15. I don't even know what to say! I hate the fact that something DEEP inside me wishes I was rich enough to buy this polish haha. Can't wait to see "the cheap version" on you though, if you get it.
    As to not liking to pay $26 for chanel... We pay $40-45 here in New Zealand. I pay $26 for a bottle of OPI (ridiculous I know) so I would LOVE to get Chanel for that price :)

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  16. When I saw the title at first I thought it was a Lynnderella! Hahaha!

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  17. Well, if there's a diamond in the $25 one too, might as well get that! XD

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  18. ...but what happens when you want to remove it? Do you just use the tinfoil method and then throw away the cotton swabs? Or do you pick through it to try and salvage the diamonds? I'm confused.

    And yeah, part of my mind is screeching about the incredible wastefulness of a polish like this and how sad it is that this even exists, but I'm really just more curious what happens when you remove it.

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  19. Wow this is tough, should I buy a house or should I buy this bottle of polish to live in?

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  20. wouldn't it be ironic if the formula for the $250K bottle sucked?

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  21. Oh well, hail to them - insanity of 250 thousand grands aside I love black diamonds and I am ever so curious what the 25 Dollar polish will look like - excellent Marketing idea I have to say!!!!

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  22. i'll most definitely buy it ;-D

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  23. Wow! I'd like to see what it looks like on the nail.

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  24. no effin' way anyone can get 267 carats of any color diamond into a 15mil bottle. maybe if the entire bottle is covered in diamonds the box the bottle comes in is diamond encrusted and the dude delivering the box has on black diamond AJs...

    but with liquid in it? bish please! the Hope diamond is less than 50 carats, and is still one heck of a rock. something smells with this story, altho I have no doubt that someone out there would plunk down a quarter of a million for polish with diamonds in it... look what they pay for glitter polish!

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  25. That looks really pretty, but dear lord, the price! I may have to invest in the cheap one, though. Even though I cringe when I purchase a butter LONDON or Deborah Lippman.

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  26. Wow!! It sounds beautiful, but wow! I would never be able to bring myself to remove it!

    The $25 version sounds amazing as well, hope to see it around the blogosphere eventually.

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  27. Damn. And I thought that paying $20.50 for OPI Black Spotted (before $20 shipping... ugh) was bad.

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  28. Meh, I'll stick a silver flakie over Orly Goth.

    Is it bad that I really, really, REALLY want to see it swatched?

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  29. Is Chanel the most expensive (not counting things with diamonds in them, which I think is cheating) nail polish available?

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    1. No Tom Ford is 30.00 a bottle. But LE Chanels with shipping can be 35.00.

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    2. No, not retail. Tom Ford is 30.00 a bottle. LE Chanels with shipping would be 35.00.

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  30. I wanted to ask when you were posting your swatches but someone beat me to it. haha

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  31. I wanted to ask when you were posting swatches but someone beat me to it haha

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  32. Hmmm...and when you take it off, you could have your cotton pad mounted in a ring! :)

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  33. Irony would be someone buying it and then promptly dropping the bottle, shattering it. lol

    Seriously, if I need diamonds in my polish -- which I don't -- I'll buy a $12.50 bottle of OPI DS Series, which contains diamond dust. It is quite pretty.

    Btw, I wonder if this Black Diamond polish will come in a mini??? ;-)

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  34. Hahaha - best part is the first line: "To the one-percenters, listen up..." Seriously?

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  35. From a geological standpoint black diamonds are far from "rare." I don't understand the hype about them or why a bottle of nail polish would cost that much when you can buy black diamonds at any gem show for pennies.

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  36. I think the company is just trying to create some hype with the expensive one so people will rush out and get the cheaper one.

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  37. I would love to see the swatch of this. I can't be that great. Diamonds just chipping off all over the place? Crazy!

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  38. When I took a stab at what the cost might actually be, $250,000 did not even occur to me to be a possibility.

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  39. I remember when Models Own came out with their $100,000 real gold nail polish and the swatches for it were blech (well to me anyways), I wonder how this one'll look! Though I have to say, I loooove black diamonds so the $25 one seems cool!

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  40. I was left speechless. I showed my husband and he looked at me and said in jest, "you are NOT allowed that one in your collection". Maybe I should buy a bottle in the less expensive one and scare him to death. LOL

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  41. Just think of this thing chipping! Although I'm sure it someone will buy it just to say they have a bottle of diamonds... :)

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  42. I read that twice to see if it was $250 :). How much would the remover be? If anyone gets a swatch, it should be you, because you're the best!

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  43. I don't like this whole "real gold" and "real diamond" nail polish trend...it's really excessive...:/

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  44. Whatttt?! It's like sell your house to One nail polish ahahah

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  45. I think I prefer a diamond on my finger and on my ears :p

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  46. This is not for me :-D And will those diamonds damage the nails??

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  47. And I thought the $30 Sephora "real gold" gold leaf topcoat was expensive...

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  48. Barf. If that's for real then it's a completely disgusting idea.

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  49. $250k and that's the best packaging they could come up with?

    A commercial for a bank a while ago said it best - "Just because you have money doesn't mean you have to waste it." I hope the rich people ignore it totally.

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  50. WOW that's so crazy its that expensive!

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  51. 267 carats??? How would that fit in the bottle? I have a feeling this polish doesn't actually exist. This is clever marketing though!

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  52. All I can think of is that removing the polish must be incredibly damaging, all those hard particles scrapping on delicate nails!

    That being said, I hope someone swatches and shows the $25 bottle of polish as I would definitely drop the cash if it were a unique lacquer with good application.

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  53. All I can think of is how damaging this must be to remove; all of those hard diamond particles scrapping delicate nails as it is wiped off.

    That being said, I hope someone swatches and posts about the $25 bottle as I would definitely drop the cash if it were a unique looking finish and had good application.

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  54. And I thought people buying Lynnderellas on Ebay for 200-800 bucks was stupid but this one gets the gold medal of all. I still think paying 25 bucks for ONE polish is to much..but if people have the money then they can buy as they please, just hope its worth it.

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  55. The first thing I thought about reading the header was, oh man did they send it to Scrangie for review, but then I realized they didn't would be fun though, but as someone said there is starving children out there...
    Love all your posts and check in daily!

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  56. Wow. Just wow. I get upset when a polish I want is over $7. But then again I'm a tightwad, lol.

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  57. Kelly Osbourne, huh... Didn't see that coming!

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  58. The bottle used in the article isn't the uber expensive one. It's the $25 bottle that's shown. The real one has 60 diamonds on top of the lid and the lid is made of platinum and silver. It's still an insane price for a polish.

    I can see trying a bottle of the cheaper version. From pics I've seen of the cheaper version, the polish itself doesn't really look much different than the one of a kind version. I think the high price tag is pretty much from the packaging.

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