Urban Decay fans, this is a pretty awesome contest, you probably won't want to miss this. From now until April 14th, you can enter to win an exclusive eyeshadow vault with all 68 newly revamped eyeshadows plus an additional 9 best-sellers and favorites. All you need to do to enter is be at least 18 years old and a US resident, visit Urban Decay's Facebook page and hit submit.
And in case you hadn't seen the news about the new formula and packaging:
You wouldn’t think we could improve upon one of the best Eyeshadows in the industry. But, thanks to new innovations in formulation technology, our TOTALLY NEW formula features:
• Even softer, amazingly velvety texture - it’s cushy-soft!
• Richer, more dense and decadent color
• Smoother, more uniform pigment distribution and blendability
• Longer-lasting, more crease-free wear
It’s the product we were born to make, and we think you’ll agree – we now make the undisputed, BEST shadow in the industry.
The secret to our formula is our PIGMENT INFUSION SYSTEM™
• The Pigment Infusion System is a vehicle for color. It’s what holds tightly onto pigment, AND what gives the formula its glide and insane color payout.
• Our proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula, so color stays on your lids, and sparkle doesn’t fall. It’s what gives our formula its velvety, suede-like smoothness and blendability. And it works with EVERY shade and finish.
• 68 total shades – more than ever before.
• 5 finishes: satin, shimmer, sparkle, duo- tone… and matte!
• Includes all-time favorites (like Midnight Cowboy), must-haves from Matte and Deluxe collections (now a part of this core collection), and shades previously only available in palettes, but demanded by fans (like Mushroom!)
Lid features floating embossed lettering & snap closure
Large window for easy shade recognition
NYC subway token-inspired
Our new component is an engineering marvel! Worthy of the highest design accolades, it took us over 18 tries to perfect those floating letters. The coolest feature: two-part platform/shell system allows you to pop the shadow out of its shell and insert it into our Build Your Own Palette. Changed your mind? Pop it back into the shell.
Urban Decay Eyeshadow (SRP$18) is available at Sephora, Ulta, and select Macy’s, or online at sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com