Tuesday, January 24, 2012

Illamasqua Sophie-I Competition / Giveaway


I'm teaming up with Illamasqua to host a competition to celebrate the launch of the Sophie-I, and the prize is pretty sweet: you could win over £100 worth of Illamasqua products!

To learn more about S.O.P.H.I.E. and Sophie Lancaster, please visit the Sophie Lancaster Foundation website.

The Sophie-I smoky eye technique allows you to not only express your individuality, but discover new depth and definition in your eyes.

Created using the black Sophie Medium Pencil, the technique is inspired by The Sophie Lancaster Foundation, the charity Illamasqua supports, and £3 from every Sophie Pencil purchased is donated to the Foundation.

The S.O.P.H.I.E Foundation encourages people to Stamp Out Prejudice Hatred and Intolerance Everywhere

We're offering you the opportunity to win a selection of pieces used to create the Sophie-I.

Prize [over £100 / $155 ]:

  • Sophie Medium Pencil
  • Powder Eye Shadow in Stealth
  • Powder Eye Shadow in Machine
  • Lipstick in Test
  • Sheer Lipgloss in Artifice
  • Masquara
  • False Eye Lashes in No. 21


HOW TO ENTER:

Visit Illamasqua.com/SophieI and enter for your chance to win.

Rules:

Competition closes online at 11.59pm GMT on Monday 30th January 2012. Winner to be drawn at random and notified on Tuesday 31st January 2012.

This competition is open internationally.

Prize is non-transferable and has no cash value. Not open to Illamasqua employees. Illamasqua reserves the right to refuse. By providing Illamasqua with your details you agree to receive communications from Illamasqua and other like-minded third parties by post or email. You can unsubscribe at any time. Promoter: Illamasqua Ltd, 6-8 Amwell Street, London, EC1R 1UQ www.illamasqua.com


How to create the Sophie-I


(click to enlarge)


Video Tutorial by Illamasqua

STEP ONE Sketch along the upper socket line with the creamy black Medium Pencil in Sophie. Then buff with an Illamasqua Eye Shadow Brush to create a soft, diffused line. You can even wear this step on its own, to create a striking look in a hurry with just one product.

STEP TWO Take a pale neutral Powder Eye Shadow (we recommend Stealth) and gently press it to the centre of the eye lid, and underneath the brow bone for subtle highlight.

STEP THREE With a charcoal black Powder Eye Shadow (try Machine) build over the previous black pencil line, working outwards and upwards. Then take a Illamasqua Blending Brush and blend the two Powder Eye Shadows together, ensuring there are no sharp lines.

STEP FOUR Mix Sealing Gel with your black Powder Eye Shadow to create a colour- intense, water-resistant paste. Taking a sharp Angled Eye Liner Brush apply the paste in a fine line along the upper lash line as a liquid eye liner.
Artists’ Tip: You can also use this to redefine the original Sophie Pencil line along the socket for some serious drama.

STEP FIVE Finish the look with a line of Sophie Pencil along the lower lash line, a coating of midnight black Masquara in Raven and your favourite Illamasqua False Eye Lashes.





16 comments:

  1. The first time I heard about the Sophie Lancaster foundation a few years back, I was shocked and horrified at what happened to her and her boyfriend. I think it is a sad sign of where we are as people that someone could be beaten to death just because they look different. We should embrace our differences and our individuality. This is a great cause, something that I think is overlooked by many people. I think the eye look is beautiful as well and will definitely be trying it out.

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  2. The first time I heard about the Sophie Lancaster foundation a few years back, I was shocked and horrified at what happened to her and her boyfriend. I think it is a sad sign of where we are as people that someone could be beaten to death just because they look different. We should embrace our differences and our individuality. This is a great cause, something that I think is overlooked by many people. I think the eye look is beautiful as well and will definitely be trying it out.

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  3. I'm in. Being part of the underground culture, I've experienced so much discrimination. Being an individual has it's price. Stand strong, head up high. Her death shall not be forgotten.

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  4. Excellent cause and the prize isn't too shabby either! Thank you for posting.

    Ali

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  5. Whoa, this collection is beautiful! And a good cause. I entered!

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  6. Great cause! That's my Twiggy eye technique they're outlining there, lol

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  7. Excellent!
    beatrice.m141@gmail.com

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    Replies
    1. Sorry, Blondieee, you need to go to http://www.illamasqua.com/sophiei to enter!

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  8. Very nice project with a great cause. Thanks for bringing this to us.

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  9. I love this look! It's definitely inspired by the famous audrey hepburn cut crease though. This is a great cause :)

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  10. What a horrible story! Count me in, I'm against all sorts of prejudice!!

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  11. The Sophie Lancaster Foundation is such a brilliant cause.

    Her death is a crime that still makes my heart so heavy and my eyes fill with tears.

    Thank you for highlighting this, Scrangie.

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  12. Such a great cause. Glad to help a little bit.
    I'm in!

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  13. Breaks my heart every time I hear this.

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  14. I love the cause and the campaign, but I was hoping the look would be a little more original. Many people know this technique as the cut crease.

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