Zoya introduces "Spooning"!

Zoya's been teasing us all week with this 'spooning' thing and now they've revealed the secret!

I'll post the press release below, but I wanted to weigh in on this too.

Honestly, I think this is an AWESOME idea. No other company does this! Seriously! A lot of us like to buy online (and for some it may be the only option because Zoya can be hard to find in stores) and a lot of people complain about how they can't tell what the color looks like from a company's online photos... Now they don't have to complain anymore! You get to see the real color in real life and hold it up to your own skin to see if it will look good on you. And then, the money you spent on the Zoya Spoons goes toward the polish you buy (or if you ended up not liking the polish, you can use it toward other things like treatments too), so it's like they're free. Genius, Zoya, genius. I think this is going to help a lot of people buy polish!

Anyway, this is it:

Zoya Nail Polish wants to Spoon with you!

Do you REALLY love nail polish? Have you ever purchased a color online or from a color chart only to find that it doesn’t match the picture? Have you always wanted to be able to try on nail polish the way you do clothing?

Well, what if you could see EXACTLY how any Zoya color would look on YOU before you buy it? What if you could make sure you ALWAYS get your perfect pink? Or perfect red. Or purple! ANY color! Any shade, EVERY TIME! Well now you can...

Zoya presents a new way to shop for nail color - The Zoya Color Spoon!

Every incredible Zoya nail color made will now be available as a spoon so you can try it before you buy it! This is a revolution for the online nail polish consumer and salon and spa buyers alike who previously only had online color representations or printed color charts as a guide. Never before have you been able to try so much color for so little money out of pocket. This is same Zoya color that comes in the bottle poured into small nail shaped wells to create a tester color spoon - you can see every subtle detail of the color and hold it up to your nail to see exactly how it will look. Plus, the amount you pay for the spoons will be added to your account in the form of code that will be available for use on a future Zoya purchase and BONUS Zoya will ship the spoons to you at no charge. “It’s amazing that we will be able to do this for our customers - there really is nothing else like it in the nail polish market today” stated Leo Reyzis, VP of Marketing at Zoya.

So quit the color guessing game when purchasing nail color online and try any one of Zoya’s over 300 formaldehyde, toluene, dibutyl phthalate and camphor free, vegan friendly shades. Now you can be sure that the color you try is the exact same color you buy!

See it - Try it - Buy it!

Zoya Nail Spoons - $0.50 ea. (free shipping on all spoons - value of spoon(s) will be added to your account for a future zoya.com purchase).

Zoya Nail Spoons will be available at www.zoya.com starting September 1, 2010.

Here’s how it works...

Simply visit www.zoya.com, select a color(s) to try, click on the coordinating Zoya Color Spoon option in the product ordering area to add the color spoon to your shopping cart. Order as many as you would like. After your order has been approved and processed, zoya.com will ship your selected color spoons out for you to try and email you a confirmation along with your spoon value code (code will also be available under the “my account” section of www.zoya.com so you never have to worry about losing it).*

* All Zoya Color Spoon sales are final. One time personalized spoon value code. Zoya Color Spoon value code can be applied to any polish or treatment item at www.zoya.com. Code cannot be used to purchase additional spoons.