Here's a little step-by-step guide to help you get acquainted with the idea of Spooning with Zoya. It may seem a little strange at first, but you'll end up hooked on Spooning in no time!
First, you visit zoya.com and pick out spoons of colors you're interested in- I am using Tosca as an example because it's the first search result, but Zoya Spoons are available in every color.
http://zoya.com/content/38/item/Zoya/TOSCA-SPOON.html <-- First step: get spoons! Then, in a couple of days, they'll arrive in a pretty little Zoya envelope!
Oooh, aaah! Neat! So... step 2: open the envelope! (With these particular spoons, Zoya demonstrates how to pick your perfect red).
You don't need to take the spoons out if you don't want to, but when you do they look like this:
Note the item number and shade name clearly printed on the handle. No hand-scribbled sharpie smudges here, these are neat and professionally labelled, bar code included!
Step three: Try on the color!
Here's the beauty of spoons: they fit over your nail to give you a clear idea of how the color will look on your actual nails! They're on the large side so I am using my thumb as an example. Hmm... not sure I like the oval nail shape on me! Haha!
With the spoons you get a true-to-life representation of color. Here's a closeup:
The color you see in the spoons is what you get on your nails. No more confusing or misleading stock photos that make you buy the wrong color!
Spoon color is even more accurate than bottle color because sometimes a color can look different when it dries. Here's how they compare to bottle color:
When you purchase Zoya Spoons (50 cents each), Zoya will email you a code for the value of the spoons. It will also be available in the "My Account" section on Zoya.com so you don't lose it. So say you order $3 worth of spoons like there are pictured here... You'll have a $3 credit toward your next purchase via a one-time-use code. That leads me to step four: Order your polishes with the spoon credit!
You don't have to buy the same polishes that you picked spoons for. You can pick any polish. Maybe some of the colors didn't work for you, or maybe you want some Armor topcoat instead of another polish color. The Spoon credit code will go toward any color or treatment. The spoons end up basically becoming free previews. Pretty sweet, eh?
I think this is an awesome idea for online polish shoppers and I wouldn't be surprised to see other companies 'borrowing' this idea in the future. It's way more useful than that completely inaccurate color picker with the photoshopped hand that you see on some other salon brand polish websites. You get to see the actual color, in person, against your very own skin.
Here's Zoya's spoon explanation (taken from Zoya.com):
"What's a Zoya Color Spoon?
Zoya Color Spoons are clear plastic, spoon shaped devices with actual nail polish poured in the nail shaped tip. Before you order a bottle of a color you are not sure of, order a color spoon of that color instead. You can order as many (or as few) colors as you would like. When you receive the Zoya Color Spoons, simply hold them up to your nails and see what the actual color will look like on your nails as though you applied 2 coats and a clear top coat. You never have to worry about ordering the wrong color again.
Ok here is the best part: Zoya Color Spoons SHIP FREE (Economy Ground). That's Right, weather you buy 1 or 200 spoons you do not have to pay for shipping unless you want to upgrade to faster shipping.
So how much are the Zoya Color Spoons? Well they are basically FREE. When you place an order for Zoya Color Spoons you are charged $0.50 per spoon, but as soon as your order is invoiced and ships you will receive an email with a personalized promo code for a discount in the amount equal to the amount you spent on spoons to be taken against you next order.You can use your coupon code towards the purchase of the real color you want to buy or any merchandise on our websites. You can even use it to buy additional color spoons."
Though, I am slightly confused about that last line because in the fine print on the press release it says you can't use the code to buy more spoons... Here it says you can use the code to buy more spoons. I'm not sure which is correct!
Color spoons are available now on Zoya's website!
(These were sent to me for review.)