Wednesday, September 1, 2010

Intro to Spooning: How does it work?




Here's a little step-by-step guide to help you get acquainted with the idea of Spooning with Zoya. It may seem a little strange at first, but you'll end up hooked on Spooning in no time!

First, you visit zoya.com and pick out spoons of colors you're interested in- I am using Tosca as an example because it's the first search result, but Zoya Spoons are available in every color.

http://zoya.com/content/38/item/Zoya/TOSCA-SPOON.html <-- First step: get spoons! Then, in a couple of days, they'll arrive in a pretty little Zoya envelope!


Oooh, aaah! Neat! So... step 2: open the envelope! (With these particular spoons, Zoya demonstrates how to pick your perfect red).

You don't need to take the spoons out if you don't want to, but when you do they look like this:



Note the item number and shade name clearly printed on the handle. No hand-scribbled sharpie smudges here, these are neat and professionally labelled, bar code included!

Step three: Try on the color!


Here's the beauty of spoons: they fit over your nail to give you a clear idea of how the color will look on your actual nails! They're on the large side so I am using my thumb as an example. Hmm... not sure I like the oval nail shape on me! Haha!

With the spoons you get a true-to-life representation of color. Here's a closeup:

The color you see in the spoons is what you get on your nails. No more confusing or misleading stock photos that make you buy the wrong color!

Spoon color is even more accurate than bottle color because sometimes a color can look different when it dries. Here's how they compare to bottle color:

Jade, Nidhi, LC, Ruby, Carmen, Andi.


When you purchase Zoya Spoons (50 cents each), Zoya will email you a code for the value of the spoons. It will also be available in the "My Account" section on Zoya.com so you don't lose it. So say you order $3 worth of spoons like there are pictured here... You'll have a $3 credit toward your next purchase via a one-time-use code. That leads me to step four: Order your polishes with the spoon credit!

You don't have to buy the same polishes that you picked spoons for. You can pick any polish. Maybe some of the colors didn't work for you, or maybe you want some Armor topcoat instead of another polish color. The Spoon credit code will go toward any color or treatment. The spoons end up basically becoming free previews. Pretty sweet, eh?

I think this is an awesome idea for online polish shoppers and I wouldn't be surprised to see other companies 'borrowing' this idea in the future. It's way more useful than that completely inaccurate color picker with the photoshopped hand that you see on some other salon brand polish websites. You get to see the actual color, in person, against your very own skin.

Here's Zoya's spoon explanation (taken from Zoya.com):

"What's a Zoya Color Spoon?

Zoya Color Spoons are clear plastic, spoon shaped devices with actual nail polish poured in the nail shaped tip. Before you order a bottle of a color you are not sure of, order a color spoon of that color instead. You can order as many (or as few) colors as you would like. When you receive the Zoya Color Spoons, simply hold them up to your nails and see what the actual color will look like on your nails as though you applied 2 coats and a clear top coat. You never have to worry about ordering the wrong color again.

Ok here is the best part: Zoya Color Spoons SHIP FREE (Economy Ground). That's Right, weather you buy 1 or 200 spoons you do not have to pay for shipping unless you want to upgrade to faster shipping.

So how much are the Zoya Color Spoons? Well they are basically FREE. When you place an order for Zoya Color Spoons you are charged $0.50 per spoon, but as soon as your order is invoiced and ships you will receive an email with a personalized promo code for a discount in the amount equal to the amount you spent on spoons to be taken against you next order.You can use your coupon code towards the purchase of the real color you want to buy or any merchandise on our websites. You can even use it to buy additional color spoons."

Though, I am slightly confused about that last line because in the fine print on the press release it says you can't use the code to buy more spoons... Here it says you can use the code to buy more spoons. I'm not sure which is correct!

Color spoons are available now on Zoya's website!

(These were sent to me for review.)

28 comments:

  1. This is really neat!!! I'm going to try it out, thanks!!

    ReplyDelete
  2. I love the idea. Sadly I can't make use of it since I don't live in the US, but still, great idea.

    ReplyDelete
  3. This sounds awesome! But I checked and I really want to order spoons for the Wicked and Wonderful Collection and I don't see any.

    Thanks for explanation Scrangie!

    ReplyDelete
  4. This is a really fabulous idea on Zoyas part. Zoya's not for sale anywhere near me, and while pics posted on nail blogs certainly help get me jazzed for a collection from them there truly is no substitute for getting wowed in person. China Glaze, Orly, Sally Hansen and $OPI/OPI always end up getting all of my polish dollars for that reason no matter how much I admire a Zoya, Nubar or RBL collection online. This might help earn them some of my play $$!

    ReplyDelete
  5. Thanks for explaining this! :)

    ReplyDelete
  6. I've said it before, I'll say it again...this is absolutely genius!

    ReplyDelete
  7. Super neat. My only question is, do the spoons accurately show sheerness?

    It says that the colour is poured into the spoon but it also says that the spoon shows what two coats plus top coat look like. "Poured" does not sound like the same coverage as two brushed on coats.

    This does sound awesome though. I hope other companies follow suit.

    ReplyDelete
  8. Awesome! I wish I could try this but I live in germany :-/

    ReplyDelete
  9. This is such a great idea! There have been times I've wanted one color, chosen the wrong one, and been stuck with the one I didn't want. YAY ZOYA!

    ReplyDelete
  10. This is a real good idea :) GO ZOYA :)

    ReplyDelete
  11. I think this is a great idea. Not sure it was worth being spammed on Twitter & fb by them all week for, but it really is wonderful to be able to see the actual colours of the polishes.

    My only question is do the discount codes expire after a certain time period?

    ReplyDelete
  12. This is great and all... but I see tonnes and tonnes of waste. :( I wish there was a spoon recycling program like pop can deposites. :(
    I be all these spoons are going to end up in landfills.

    ReplyDelete
  13. Very nice idea from Zoya, thanks for introducing it to us. Sadly zoya.com doesn't do international shipping (I live in Europe).

    ReplyDelete
  14. Love this idea. I've always loved nail wheels and such cause it shows you what the color is like out of the bottle.

    ReplyDelete
  15. sounds like a cool idea! however.. i'm a such perfectionist. I'm always seeing if there are any problems.. like what about sheer colors...? how do you know how many coats the spoon is..? what if your nail bed color.. changes the color of the spoon..? lol. man i'm picky.. haha

    ReplyDelete
  16. So it's for Americans only? Cos that would've been good to know before I got all excited.

    :(

    ReplyDelete
  17. I think this is a really innovative idea. It's really going to make online nail polish shopping a lot easier. It will save me from the frustration of not getting the right color!!

    ReplyDelete
  18. Thanks for the great explanation! This really does sound like a cool idea :)

    ReplyDelete
  19. This is an amazing idea! I can't believe that more companies don't do this!

    ReplyDelete
  20. Bravo to Scrangie for this incredible "how to" breakdown. We are happy to see so many of you excited about the new Zoya Color Spoons. This project has been a big secret and close to our hearts for some time now - it's a good feeling to have them so well liked right from the get go.

    To answer a few questions...
    Yes, they really do simulate 2 coat coverage and show exactly how sheer or opaque your coverage will be. We worked hard on that :)

    For the initial launch the Zoya Color Spoons will only be available at www.zoya.com

    New collections will be released as Zoya Color Plates reflecting the entire collection. For a limited time, Zoya will be shipping a FREE Wicked and Wonderful Nail Plate* with every Zoya Color Spoon order. *Limit one per customer. While supplies last.

    Happy Spooning everyone!
    Zoya Nail Polish

    ReplyDelete
  21. That's awesome! Thanks for sharing this!

    ReplyDelete
  22. I am with Skulda. I am a bit concerned about the waste factor... a bit disappointing as Zoya prides itself on being more eco-conscious/"natural". The old-polish trade-in was even billed as an Earth Day event. But AFAIK no other company sells spoons directly to individuals-- I've seen similar things at some places that carry OPI, but they're the store's set, not for sale. It seems to encourage the manufacture of a TON of plastic that has very little reusability, a very short span of usefulness, and no way to recycle. the spoons would have been a less extravagant use of plastic if full tester sets had been issued to brick-and-mortar stores, rather than sold direct to the consumer.

    ReplyDelete

Please be respectful. Refrain from using my comments for unsolicited advertising. If you would like me to check out your blog or product, please email me. Thank you!