OPI AND DELL PARTNER TO DELIVER A NEW, POLISHED LAPTOP COLLECTION
Collaboration Adds 26 Exclusive OPI Color Choices for Dell Mini, Inspiron and Studio Laptops
Color goes “digit”-al with NEW customized laptops from Dell in favorite OPI Nail Lacquer shades! Featuring the renowned names and colors for which OPI is known, this exclusive partnership brings the ultimate color application to laptops. Initially launching a Holiday Collection with six shades, Dell will bring 20 more classic OPI colors to market and incorporate new offerings based on trends, seasonality and popularity throughout the year.
“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails!”
The collection will launch with the following famed OPI shades:
Shimmery white satin.
A bright sparkly pink that’s tiara worthy!
Up Front & Personal
A golden glitter you’ll really “sparkle” to!
Please bring me this glittering holiday red!
Charcoal grey glowing with a touch of silver.
I’m Not Really a Waitress
A vivacious chianti red.
The color palette is Dell’s most popular option for consumer laptops, and the OPI partnership adds high-style OPI fashion shades to the color and artwork offerings available as options in the Dell Design Studio.
The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at Dell.com first in the U.S. and later in other countries. Select OPI colors also will be available retailers nationwide.