Thursday, October 7, 2010

It's not a joke-The Nicole by OPI One Less Lonely Girl Collection inspired by Justin Bieber

This just in from OPI- do not adjust your screens- you are really seeing this :O I'm keeping an open mind and I have to admit- the colors look REALLY good.

Multi-Platinum Selling Singing Sensation

Justin Bieber Hearts Nicole by OPI!

Nicole by OPI Hits a High Note with

The One Less Lonely Girl Collection

Inspired by Justin Bieber

Justin Bieber fans, rejoice! Nicole by OPI has joined forces with the 16 year-old multi-platinum selling singing sensation to introduce The One Less Lonely Girl Collection. Inspired by the superstar’s hit songs and larger-than-life persona, the collection will launch with six new Nicole by OPI Nail Lacquer shades available exclusively at Walmart for Holiday 2010. Subsequently, Nicole by OPI will unveil eight more Nail Lacquer shades for The One Less Lonely Girl Collection, available beginning in January 2011 at Walmart and in February 2011 at select Target, Sears, Ulta and other retail locations.

“We are thrilled to team up with such a widely beloved singer who has made major waves in pop culture,” says Suzi Weiss-Fischmann, Nicole by OPI’s Vice President & Artistic Director. “The colors in the collection are modeled after the upbeat and emotive nature of Justin’s songs, as well as his own unrivaled energy.”

The first six new Nicole by OPI Nail Lacquers in The One Less Lonely Girl Collection include:



One Less Lonely Glitter

This pale purple is a total keeper.




Prized Possession Purple

This vibrant grape demands a shelf of its own.



Give Me the First Dance

Take a number! Everyone wants this sexy silver.


Me + Blue
A metallic deep blue that’s just perfect for you.




OMB!

You have to see this metallic red to be-lieb it!




Step 2 the Beat of My Heart

Take the lead with this heart-filled hue.





Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. The first six Nicole by OPI Nail Lacquers in The One Less Lonely Girl Collection will be available beginning in December 2010 at WalMart, with a subsequent launch in January 2011 at Walmart and in February 2011 at select Target, Sears, Ulta and other retail locations.

For more information, visit nicolebyopi.com.

65 comments:

  1. omg I had to read that one three times untill I realized it DID say "Justin Bieber" :')

    I'm curious to see OMB tho

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  2. ...Why do the colours have to be so pretty? I don't think I want to be seen buying them!

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  3. I guarantee that these will sell out fast because of who's attached to it. I do however really like the first one.

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  4. Idk if is about him, the colors look SUPER COOL!

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  5. I think I feel sick. Good thing I hate Nicole by OPI and these colors are recycled & sad.

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  6. Nicole by OPI and I are done, professionally.

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  7. *GAG* Even if the colors are pretty, there is no way in Hell I am going to buy polishes inspired by Justin Bieber. The names of the colors are enough to annoy me.

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  8. I could care less about Justin Bieber but OMG Prized Possession Purple will be mine. I hope it's that vibrant in person.

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  9. I just choked on my sammich. This has to be fake. Wait... no... April Fool's day is a long way off...

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  10. OK. So. It's Bieber-inspired?! He is one of the reasons I'm glad I don't have a girl. LOL There are a few I'd like, but I'm kinda in the same boat as Deb. I don't know that I'd get any of them just because.

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  11. Oh dear, ONLY if Bieber models and wear these colours on the Point-Of-Sale display I'll buy it ;) I'm disappointed there isn't a polish called "Oh baby ruby baby oooooo"

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  12. Hmm very curious. Not sure what Bieber has to do with nail polish, but I'm sure they will see some very big sales with this.

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  13. do not want. They could be the most fantastical colors ever made but I wouldn't buy them since they are attached to that kid's name. At least 12 year old everywhere will be excited for this.

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  14. NONONO. Especially since I really like that first one. NO BIEBER POLISHES. I'll spend the money at Nubar and send OPI an unhappy note. Who's with me???

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  15. NOOOOOOOOO! STOP THE MADNESS!!!! IF WE FEED IT IT WILL GROW!!!
    *ahem*
    Sorry about that :/
    The colours look intriguing, but I probably won't buy them because they're Bieber-related.Ugh.

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  16. I think Nicole by OPI has officially run out of ideas.

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  17. Oh no, I don't want to buy these, but they are SOOOOO pretty,darn you Beiber!

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  18. wow, why?! This kid has taken over everything already, not the polish too :(

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  19. This is ridiculous. If anyone deserves a nail polish collaboration/collection, it's Katy Perry. I'm not a fan of her music either, but at least she DOES HER NAILS.
    This is a blatant buy-our-product-because-we-put-a-famous-person's-name-on-it grab.

    Still, if the tweens let any polishes hit the clearance rack, I might pick up that purple glitter and the one with the hearts. I doubt that'll happen though.

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  20. hahahahahahahahhahahahahahahha.


    im sorry. but are they serious?

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  21. Wooow, he teamed up with Nicole by OPI to make...nail polish? That is hilarious.

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  22. Way to go Nicole by OPI....blatant marketing to children. Tweens don't listen to Justin Bieber, girls under the age of 10 are his biggest fans. I have no problem with little girls wearing polish - hell I did - but this is just a marketing ploy. It doesn't help that their prices have gone up like crazy - $12 a bottle at Shoppers' Drug Mart. They seem to be getting greedy, and this is a sure sign.

    I agree with Katy Perry as a collection, or Rihanna or Lady Gaga, for that matter. At least they are women. Hell, even Miley fricken Cyrus would make sense. This is just silly.

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  23. I think I just threw up in my mouth a little...

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  24. Oh my God...I really wish I didn't like those colors so much. Justin Bieber? Really?!

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  25. Y'all are too young to remember Bobby Sherman and David/Shaun Cassidy but I promise, the Bieber too shall pass and fade away.

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  26. Wow, such hate for Bieber. I honestly don't care if they're inspired by Mel Gibson, good nail polish is good nail polish. I'll buy it if I like the colour and it wears well!

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  27. this is possibly the most ridiculous thing i have ever seen, hearing him on the radio is enough, now nail polish :S

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  28. These colors really are pretty, but SERIOUSLY...Bieber fever needs to break. NOW. Though I gotta hand it to his agents and promotional team - they know how to market the kid.

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  29. They have just ruined their brand in my eyes. Unless you are under the age of 12 this is not appealing to the nail polish market and those of us who actually want to spend our own hard earned money on nail polish! ARGH! same with twilight - I refuse to buy this! Nicole is dead to me now

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  30. Uhmm... holy crap. This is definately focusing on pre-teen girls for marketing. Some of the colours are kind of nice, though. I'm confused.
    And HEY NOW- Even though I don't like Justin Beiber's music I'm not going to shit on the kid for this stuff. He is a kid, not Hilter. Relax people.

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  31. I actually liked two of them. o.o
    Bad self! BAD!

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  32. is it really that serious? lol at all of you. if i like a color, i buy it. it's not like you put the nail polish on and it magically makes his face appear on your nails, geez.

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  33. I almost vomited on my computer. If I was a "tween" I'd be jumping out of my skin. I like some of these. There's just an awful association with an idiot.

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  34. Okay, I laughed so hard reading this post I almost peed myself. I am still shaking with mirth.

    But I must admit, a couple of those colours are a definite maybe.

    *hangs head in shame*

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  35. Hrmm, I like the first one...One Less Lonely Glitter. Gotta admit, that's a clever name.

    But ewwwwww on the Justin Bieber.

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  36. I will have to pick up a couple of those. Afterwards I will punch myself in the face. After that I will vehemently deny that I knew these had anything to do with the Bieb.

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  37. Oh. My. Flying. Spaghetti. Monster.
    Now I HAVE seen it all.

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  38. I don't know if it is because I'm from germany (maybe the fever isn't THAT cruel here) - but to me it's totally whatever which person or star stands behind a nailpolish? I really love nailpolish because it looks nice on my nails - not because someone everybody knows (or hates) takes care of the commercial for it... I can't understand the whole thing going like "oh no I'm not going to buy this because of him" - it's just nailpolish ladies - so if it's nice go and get it...

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  39. Hahahaha, I find this totally hilarious. I was also just talking about Bieber on my blog, whoa.

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  40. I'll definately not be sporting any Bieb inspired digits. I'm giggling and agreeing with everyone else :)

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  41. it's official....kids have taken over the world...i'm off to find another planet...who's coming with me?????

    curious if my 11year old stephson with the bieber haitcut will wear bieber polish....place your bets please...

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  42. LOLWUT? Should be renamed "Leave it to Bieber"

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  43. LOLWUT? Leave it to Bieber to push Nicole off the ledge.

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  45. I must admit, some of the colors do look nice (although the purples are showing up blue on my screen, so One Less Lonely Glitter looks like Sinful Hottie) I like the first two colors.

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  46. I've got to make sure my daughter doesn't see this display, she'll be all over it. I'm not that excited about it, I feel like I've seen all of the colors before. Beat Of My Heart is different but it's soo dang hard to get those tiny hearts out the bottle I don't think it's worth it.

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  47. I love every single color...but dislike Justin Bieber :-P
    What to do with it?

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  48. Why oh why did JB have to be the guy ! lol I guess I will have a hard time finding these because all the kiddies will be buying them up. I must say they look super fab though.

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  49. polish -polish -polish oooooo. no really a couple of them really look good specifically the first 2 purples anyhow opi pimp hand is hard they want the tween $ too.

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  50. I want Step 2 the Beat!!! Pretty colors and a funny concept but I dig it!

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  51. I am SICK of Justin Bieber indeed, but these polishes are just woooondeeerfuuuul!!

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  52. Hi!

    You have gotten a Sunshine Award from me!

    My blog is in Swedish and very small and new so you probably have not heard of it, but I have followed your blog for quite a while and really like it!

    /Nageldraken (translates "Nail Dragon")

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  53. Not a fan of Justin Bieber, but I'm loving those polishes!

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  54. Well, here I thought I was getting over being sick, now I feel like I'm going to throw up again. Good thing I hate nicole polishes.

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  55. Please tell me the promotional pictures will look COMPLETELY different from the actual polishes. I will not forgive OPI if they do gorgeous polishes for such an awful, awful singer. I do not see what younger girls see in him.

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  56. I totally enjoyed reading the comments!

    No way the Bieb is gonna be on my fingers!

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  57. I could give a care about Bieber, but that is a polish with some HUGE looking heart shaped glitter! Holy cow!

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  58. OMG Gross! All bad! Why on earth did opi do this????? Maybe they're trying to discontinue Nicole hahaha What's gonna happen to his career when he hits puberty and stops sounding like a girl? That will be interesting. At least he'll have these polishes to hug.

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  59. UUUUUUUMMMMM What? Why? And EEEEEEEEEEEEWWW!

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