You've probably seen these press releases, but I want to post them here for reference:
OPI Launches Bestselling Shatter Coat in Three Blue-Hued Shades
OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.
“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”
In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.
All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
Serena Williams Serves Up Four New Shades for OPI Glam Slam! Collection
OPI captures Serena Williams’ winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter – Red and White. Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks.
The first Lacquer set includes:
Spark de Triomphe (a monumentally marvelous silver glitter), paired with
White Shatter. Once applied over completely dried Nail Lacquer, Shatter begins to crackle, leaving behind a two-texture pattern on each nail. The second Lacquer set features:
Rally Pretty Pink (rise to the occasion with this shimmering sunset-pink), paired with
“We are very excited to continue working with tennis superstar Serena Williams to launch the next Glam Slam! shades,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “France is a country with a rich history in fashion and setting trends. These four new color options are ideal for showcasing your own personal style, à la Serena, whether worn alone or overlaid with Shatter for instant nail art.”
“Whether I’m on or off the court, style is important,” explains Serena Williams. “In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.”
Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.
New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam! collection contains no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Glam Slam! France will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail for each duo-pack.
Nice Stems! by OPI Revamps Nails with Vibrant Pink Hues for Summer 2011
Stop and see the flowers with summer’s Nice Stems! by OPI, a limited edition collection featuring four new nail lacquers in stunning shades of pink. With whimsical names based on their floral inspirations, these vibrant, flirty colors range from pale, frosty pink to rich fuchsia. Nice Stems! offers fingers and toes a perfectly pink shade for all of summer’s looks.
“These vibrant, feminine hues complement 60’s ladylike fashions, 70’s glam looks, and bold color-blocking, which are the season’s staples,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Nice Stems! collection also offers an interesting contrast and feminine accent to the punk and biker looks on the runways.”
Nice Stems! by OPI shades include:
Play the Peonies
We’d put our money on this lovely soft-pink.
“Using different micas and glitters can give lacquer a 3-dimensional look,” adds Weiss-Fischmann. “I Lily Love You is a glitter coat that can be layered over any of the other three shades to add a bright sparkle; or, it can be worn on its own for a subtle tint of pink with strands of glitter.”
The Nice Stems! Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition Nice Stems! collection will be available beginning June 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
OPI Launches Touring America Collection for Fall/Winter 2011
OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes.
“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”
The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, and Suzi Takes the Wheel. Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”), and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?) for an expansive color landscape.
“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson,” explains Suzi. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”
Touring America includes the following shades:
Are We There Yet?
Don’t make me reach back there and take that perfect melon shade!
I Eat Mainely Lobster
We “clawed” through crowds to catch this coral for you.
My Address is "Hollywood"
We put this pretty rose-pink on the map.
Color to Diner For
I’ll take the rosy-red with a side of “awesome.”
Honk if You Love OPI
Don’t let this gorgeous dark grape pass you by.
Road House Blues
In this case…R&B stands for “Really Blue.”
Suzi Takes the Wheel
Buckle up—she’s not stopping until she gets to gray!
French Quarter for Your Thoughts
Want beads? Then show us your sexy gray nails!
Uh-oh Roll Down the Window
You’re gonna wanna pull over for this “unexpected” olive green.
A-taupe the Space Needle
You’ll climb to new heights with this creamy-rich taupe.
Get in the Expresso Lane
An amped-up dark brown that’ll never letcha down!
I Brake for Manicures
This gorgeous eggplant-plum has our full attention.
Touring America Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Touring America by OPI will be available August 3, 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides
Create Waves with Silver Shatter!
OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter! Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz.
To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula– Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.
“OPI is thrilled to celebrate the latest film in this beloved series,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.”
The Pirates of the Caribbean: On Stranger Tides collection includes:
Skull & Glossbones
Best light gray ever, no bones about it.
Few have seen this magical green.
Steady as She Rose
This gorgeous pink is your final destination.
Planks a Lot
Dive into style with this lustworthy purple!
Sparrow Me the Drama
This cool, collected pink means business!
Explore this uncharted sea of sage.
A shimmering sea of silver with a two-texture finish.
The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited-edition Pirates of the Caribbean: On Stranger Tides collection will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
ABOUT THE MOVIE
Produced by Jerry Bruckheimer and directed by Rob Marshall, “Pirates of the Caribbean: On Stranger Tides” captures the fun, adventure and humor that ignited the hit franchise—this time in Disney Digital 3D™. Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed adventure. Crossing paths with the enigmatic Angelica (Penelope Cruz), he’s not sure if it’s love—or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth. When she forces him aboard the “Queen Anne’s Revenge,” the ship of the legendary pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn’t know whom to fear more: Blackbeard or Angelica, with whom he shares a mysterious past. The international cast includes franchise vets Geoffrey Rush as the vengeful Captain Hector Barbossa and Kevin R. McNally as Captain Jack’s longtime comrade Joshamee Gibbs, plus Sam Claflin as a stalwart missionary and Astrid Berges-Frisbey as a mysterious mermaid.
The screenplay for “Pirates of the Caribbean: On Stranger Tides” was written by Ted Elliott & Terry Rossio, suggested by the novel by Tim Powers. The film opens in theaters on May 20, 2011, in Disney Digital 3D™.